It’s a shining ray of hope for those who want to take their ideas and see them grow, or seek to be more imaginative and unafraid to have a go at something new that could make a big difference. This superb book makes our collective future so much brighter. Marc Lore, serial entrepreneur and co-owner of the Minnesota Timberwolves and Lynx This book offers great advice for entrepreneurs, and really any business leader, hoping to think and lead in a more effective way. Sheena’s concept of “thinking bigger” falls right in line with that same methodology. I’ve long believed in the concept of chasing ‘moonshots’ – pursuing ideas that have a low probability of success with a massive upside. Satya Nadella, Chairman and CEO, Microsoft Sheena Iyengar gives us a well-researched approach to help entrepreneurs and innovators think bigger for greater impact. Sheena Iyengar has found it… Barry Salzberg, retired CEO, Deloitte LLP The Holy Grail of large organizations is how to innovate. Kai-Fu Lee, chairman, Sinovation Ventures and author of AI Superpowers and AI 2041

Innovation everywhere, in all domains of human activity, throughout all time – Think Bigger explains them all. Indra Nooyi, former CEO and Chair, PepsiCo Simply brilliant… at last, a method to take us to the frontier of new ideas, and beyond. Danny Meyer, Founder, Union Square Hospitality Group

Scott Willoughby, vice president, James Webb Space Telescope program at Northrop GrummanĪs a recipe for innovation… I give it five stars.

The clip concludes with the notion of cultural narratives and suggests that the American narrative of the goodness of choice should be reconsidered.Reach for the stars… but how exactly do you do that? Sheena Iyengar provides a framework. In it, Sheena Iyengar points to three assumptions Americans typically hold: 1) It is best to make your own choices in life 2) the more choices you have, the more likely you are to make the best choice and 3) never say no to choice. The talk draws from Iyengar's own research, and not only argues that a preference for choice is culturally specific and not universal, but also that Americans' obsession with choice is often harmful. This clip might be useful when teaching an introduction to sociology course, as it effectively unveils ethnocentricism and demonstrates the way we all carry and impose onto others unexamined assumptions about the world. Summary: This clip is taken from the TED Talks, a non-profit which hosts presentations related to ideas of technology, entertainment, and design. Tags: consumption/consumerism, knowledge, psychology/social psychology, culture, ethnocentricism, narrative, subtitles/CC, 21 to 60 mins

The art of choosing by sheena iyengar